Under Armour has served as the Senior Bowl game’s title sponsor since 2007. The Baltimore-based corporation is the originator of moisture wicking performance apparel worn by athletes, and is a leading developer, marketer and distributor of branded performance apparel, footwear and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products.

The Company's products are sold worldwide and worn by professional football, baseball, and soccer players, as well as athletes in major collegiate and Olympic sports. The Under Armour European headquarters is located in Amsterdam's Olympic Stadium, and its global headquarters is located in Baltimore, MD.  For further information, please visit the Company's website at www.underarmour.com.

The NFL Network is the Senior Bowl’s exclusive broadcast partner. Established in 2003, the year-round programming network fully owned and operated by the NFL offers standard definition, high definition and Video-On-Demand services through your television provider, plus NFL Mobile content via Sprint, online video and editorial content through NFL.com and downloadable video content through iTunes. The NFL Network will air more than 20 hours of programming during Senior Bowl week, including live coverage of practices and recap shows.  For more information on the NFL Network please visit www.nfl.com/nflnetwork.