PANINI AMERICA BECOMES OFFICIAL “PRACTICE PARTNER” OF REESE’S SENIOR BOWL
PANINI AMERICA BECOMES OFFICIAL “PRACTICE PARTNER” OF REESE’S SENIOR BOWL AS PART OF MULTI-YEAR EXTENSION
Enhanced partnership keeps Panini as official trading card of NFL’s premiere pre-draft event with added new elements
IRVING, Texas (January 22, 2025) – Panini America, the world’s largest licensed sports and entertainment collectibles company and the exclusive trading card manufacturer of the NFL and NFLPA announced today an exclusive multiyear extension with the Reese’s Senior Bowl, the nation’s most prestigious college all-star game, to be both the organization’s official practice partner and trading card.
As part of the new elevated partnership, Panini will be incorporated into several key elements at the Reese’s Senior Bowl in Mobile, AL, including “PANINI” jersey patches on all practice uniforms and “PANINI” logos on all on-field equipment (standup dummies, blocking shields, etc.) during the week. In addition to making custom trading cards for each of the participating players, Panini will host the Player Practice Awards party on Friday of game week (held at Topgolf) and will continue to create digital and social activations that celebrate Senior Bowl players throughout the NFL Draft process.
“We’re thrilled to be continuing our partnership with Panini America. There is such tremendous synergy between our two brands and it has been a true partnership in every sense of the word over the past five years. Panini has brought incredible value to both our game and the players in recent years so we couldn’t be more excited about the new elements of this deal,” says Reese’s Senior Bowl Executive Director Jim Nagy.
In the 76 years of the Senior Bowl, the game has featured 58 eventual Pro Football Hall of Famers and produced an average of 106 drafted players over the past five years while also benefiting numerous philanthropic endeavors in the Mobile community. The 2025 Senior Bowl will take place on Saturday, February 1st at Hancock Whitney Stadium with kickoff at 1:30 CT on the NFL Network.
“We have valued our partnership with the Reese’s Senior Bowl over the last five years and have seen firsthand what separates the Senior Bowl from other all-star games to help get college athletes to the next level. Extending our relationship and signing on as sponsor of the Senior Bowl practice jersey is a natural progression,” said Jason Howarth, Vice President of Marketing & Athlete Relations at Panini America.
ABOUT PANINI AMERICA: Panini America is a subsidiary of The Panini Group, established over 60 years ago in Modena, Italy with subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for NFL, NFLPA, NBA, NBPA, NASCAR, FIFA, LIV Golf, the Professional Fighters League, College, Disney, and other key properties from many other licensors. Panini is also the exclusive trading card and sticker partner of the Pro Football Hall of Fame, the Naismith Memorial Basketball Hall of Fame, Elite 11 and Pop Warner Little Scholars, Inc.
Panini has distribution channels in more than 150 countries and employs a staff of over 1,200. For more information visit us at www.paniniamerica.net, www.paninigroup.com or http://blog.paniniamerica.net/. You can also follow Panini America on social media platforms Facebook, Twitter, YouTube, and Instagram.
ABOUT THE REESE’S SENIOR BOWL: The Reese’s Senior Bowl is widely regarded as the preeminent college football all-star game and the unofficial first stage of the NFL draft process. More than 900 NFL personnel, including key decision-makers from all 32 teams, and over 1,100 media members from around the country were credentialed for last year’s game week. Last year’s game produced a record 110 total picks, which represented 43 percent of the entire draft class, including 10 first rounders and 45 of the top 100 players. Practices are aired on both the NFL Network and ESPN with game coverage exclusively on the NFL Network. For more information about the game and weekly events please visit http://www.seniorbowl.com or follow the Reese’s Senior Bowl on Twitter, Instagram, Facebook, and YouTube.
Media Contacts:
Molly Middleton, Reese’s Senior Bowl
Molly.Middleton@seniorbowl.com