PFF, Senior Bowl extend partnership

MOBILE, Ala. – Pro Football Focus (PFF), the global leader in American football performance data and insights, today announced a partnership extension with the Reese’s Senior Bowl, which will be held next week in Mobile, Alabama. The partnership will allow the Senior Bowl staff to obtain valuable scouting and statistical data on draft eligible collegiate players for the second consecutive year.

Throughout the week of Jan 22-27, PFF will have a team of its top analysts in Mobile to breakdown player performance during Reese’s Senior Bowl practices.  They will be using that data as well as their data from the 2016 FBS season to create a series of unique scouting profiles on Reese’s Senior Bowl players to be published on their website in the weeks leading up to NFL Draft.

“Having Pro Football Focus’ analysts take a deeper look into each player’s performance enhances our staff’s perspective throughout the week,” said Reese’s Senior Bowl Executive Director Phil Savage. “Their data allows us to showcase the standouts leading into the 2017 season."

 “Having the opportunity to analyze the top talent in college and get an inside look at the freshmen class of the NFL is really special,” said Cris Collinsworth, NFL veteran, critically acclaimed NFL analyst and owner of Pro Football Focus.  "Our relationship with the Reese’s Senior Bowl continues to grow each year and our team at PFF is very honored to be part in this annual event.” 

PFF is the only football data service that grades every NFL and FBS player – on every play of every game.  They currently work with more than two-thirds of the NFL clubs, and a growing number of FBS programs as well.  Their data is used extensively by the sports media industry and also serves to power PFF's own award-winning fantasy football products and website.