NEW YORK - Morgan Stanley Global Sports & Entertainment (GSE), a division of Morgan Stanley Wealth Management dedicated to serving the unique and sophisticated needs of professional athletes and entertainers, today announced its exclusive partnership with the 70th annual Reese’s Senior Bowl. All players will attend a financial education training session with Morgan Stanley’s GSE Directors, focused on creating a strong financial game plan as they start their careers.

“Beginning a career as a professional athlete is an incredibly exciting time, but young players can become overwhelmed by the complex financial situations that going pro creates,” said Sandra L. Richards, Head of Morgan Stanley’s GSE group. “Our goal is to prepare players and their families to tackle this complexity, and get ahead of challenges before they become problems.”

GSE’s role in the Senior Bowl will include a financial education session for all players, as well as a specialized session for parents that will prepare them to guide their children to success. Programming for players will emphasize the importance of creating a financial game plan and managing finances throughout a pro sports career.

“As a pro athlete, they are the CEO of their business. They have the power and responsibility to make decisions that impact their success,” continued Richards. “We’re here to help them understand how to treat their career like a business – have a game plan – and take control of their finances from their rookie season to retirement.”

“The Reese’s Senior Bowl is excited about our continued partnership with Morgan Stanley Global Sports & Entertainment,” said Jim Nagy, Executive Director for the Senior Bowl. “The financial education that Morgan Stanley GSE provides is a great benefit to the players as they transition from being college student-athletes into professionals.”